Stella labs charged by FTC for deceptive advertising

Stella labs products

Stella labs was a raw ingredient supplier. Stella labs is no longer operating and some of the staff are now with a company called Nutraceuticals International. Nutraceuticals International sent inferior raw materials to Physician Formulas on at least two occasions, which, in our opinion, has significantly damaged their reputation. For details, click on the link.

April 2007
The Federal Trade Commission has charged the suppliers of supposed Hoodia gordonii, also known as hoodia, with deceptive advertising for claiming that using their product would lead to weight loss and appetite suppression. In its complaint, the FTC alleges that the defendants not only made false and deceptive claims about what hoodia could do, but also, on one or more occasions, claimed that their product was Hoodia gordonii, a plant native to southern Africa, when it was not. The FTC has requested that the court order the defendants not to make false or deceptive statements or destroy documents pending trial. The Commission seeks to permanently bar the defendants from deceptively advertising hoodia, and to obtain disgorgement of the defendants’ profits from their hoodia sales.

The defendants allegedly made false and deceptive claims when advertising their fake hoodia to trade customers who manufactured and marketed supplements. The complaint further charges that the defendants provided trade customers with deceptive advertising and promotional materials – along with other materials that purported to substantiate their claims. These customers then had the means to deceive consumers who bought weight-loss products purportedly containing hoodia. The complaint charges that the defendants made these false and deceptive claims about their product: that it would enable consumers to lose weight and suppress appetites; that it was scientifically proven to suppress appetite, resulting in weight loss; that it was clinically proven to reduce caloric intake by 1,000 to 2,000 calories per day; that it was derived from South African Hoodia gordonii; and that hoodia was an effective treatment for obesity.

The complaint names Delaware-based Nutraceuticals International, LLC, New Jersey-based Stella Labs, LLC, and four individuals as liable for these charges. The individual defendants are David J. Romeo, whom the complaint identifies as controlling both companies; and Deborah B. Vickery, Craig Payton, and Zoltan Klivinyi, who are officers or directors of one
or both companies.

Stella labs raw ingredient prices in 2007 are listed below.

Stella labs sent an email listing their prices in 2007.
Acai 4:1 $45
Acerola Berry $15
Alpha Lipoic Acid $75
AMLA 40% $32
Apple Cider Vinegar $14
Artichoke Powder $12
Ashwaganda $28
Astaxanthin 1.5% $150
Avena Sativa 20:1 $39
Banaba 1% $42
Bee Pollen $10
Beta-sitosterol 90% $38
Bilberry 25% $225
Bitter Melon P.E. $15
Black Cohosh 2.5% $18
Black Pepper P.E. $18
Bladderwrack (Sea Kelp) $12
Blueberry $21
Boswellia 70% $32
Cascara sagrada $11
Cat's Claw 2% $32
Catuaba 4:1 $14
Cayenne $12
Cetyl Myristolete 10% $55
Cha' de bugre 10:1 $85
Chitosan 90% $16
Chondroitin Sulfate 90% $52
Cinnamon Extract 4:1 $14
Citrus Aurantium 60% $95
Clove (ground) P.E. $15
Cnidium Monnieri 4:1 $25
Colostrum 30% $27
CoQ10 $590
Cranberry $22
Creatine $6
Damiana 4:1 $29
DHEA $195
Epimedium $48
Eurycoma Longifolia 100:1 $160
Folic acid $35
Fo-Ti 12:1 $21
Garcina Cambogia 50% $10
Ginseng Panax 80% $34
Glucosamine 2Kcl $11
Glucosamine Hcl $13
Goldenseal 4:1 $38
Gotu Kola 4:1 $22
Grape Seed Extract 95% $60
Grape Skin Extract 30% $49
Green Coffee Bean 50% $125
Green Lipid Mussel $28
Green Tea 50% EGCG $28
Guarana 22% $10
Guggul 10% $29
Gymnema Sylvestre 25% $18
Hoodia Gordonii $255
Juniper Berry 4:1 $23
Kudzu 10:1 $75
L-Arginine $16
L-Carnitine $26
L-Carnosine $325
L-Glutamine $18
Licorice 25% $18
L-Isoleucine $24
L-Lysine $7
L-Ornithine $36
L-Taurine $7
L-Tyrosine $12
L-Valine $14
Lycopene 5% $195
Maca 0.6% $18
Maca 4:1 $16
Magnolia Bark 1.5% $36
Mangosteen 10% $115
Milk Thistle 80% $32
Mucuna Pruriens 15:1 $28
Muira Puama 10:1 $18
N-Acetyl L Tyrosine $32
Noni 10:1 $35
Noni 4:1 $15
Olive Leaf Extract 20% $38
Passion Flower Extract 4% $38
Pomegranate 80% $120
Quercetin 98% $39
Red Clover Extract 20% $135
Red Raspberry 20% $65
Red Raspberry Powder $29
Red Yeast Rice $32
Rhodiola 4% Rosavin $62
Saw Palmetto 45% $45
Soy Isoflavones 10% $40
Soy Isoflavones 40% $90
Spriulina $17
Stinging Nettle 4:1 $18
Tomato Extract 5% $195
Tribulus 20% Protodicsin $210
Tribulus 40% Saponins $18
Tri-Creatine Citrate $12
Tumeric 95% $45
Valerian .8% $29
White Kidney Bean 50% $24
White Tea $42
White Willow Bark 25% $18
Wild Yam 10% $25
Yohimbe 8% $65

Here you will find Stella's Top 100 Products in Alphabetical Order. Prices listed are per/kg pricing updated Feb. 1st, 2007. Prices subject to change without notice.

Stella Labs Top Products by Category

WEIGHT LOSS ANTI-OXIDANTS SEXUAL HEALTH
5HTP $305
Apple Cider Vinegar $14
Banaba 1% $42
Bladderwrack (Sea Kelp) $12
Cinnamon Extract 4:1 $14
Citrus Aurantium 60% $95
Damiana 4:1 $29
DHEA $195
Garcina Cambogia 50% $10
Green Coffee Bean 50% $125
Green Tea 50% EGCG $28
Guggul 10% $29
Hoodia Gordonii $255
Kinospherine $140
Licorice 25% $18
Spriulina $17
AMLA 40% $32
Ashwaganda $28
Bilberry 25% $225
Blueberry $21
Cranberry $22
Damiana 4:1 $29
Fo-Ti 12:1 $21
Green Coffee Bean 50% $125
Green Tea 50% EGCG $28
L-Arginine $16
Lycopene 5% $195
Mangosteen 10% $115
Noni 10:1 $35
Noni 4:1 $15
Pomegranate 80% $120
Shiitake Mushroom $22
Clove (ground) P.E. $15
CoQ10 $790
DHEA $195
Epimedium $48
Eurycoma Longifolia 100:1 $160
Maca 4:1 $16
Muira Puama 10:1 $18
Yohimbe 8% $65
Hoodia Gordonii $255
Ashwaganda $28
Bee Pollen $10
Black Cohosh 2.5% $18
Gymnema Sylvestre 25% $18
Passion Flower 4% $38
Saw Palmetto 45% $45
Tribulus 40% Saponins $18

ENERGY CARDIO HEALTH JOINT HEALTH
Cha' de bugre 10:1 $85
Hoodia Gordonii $255
Folic Acid $35
Kiwi $58
Selenium $11
Guarana 22% $10
Ginseng Panax 80% $34
Beta-sitosterol 90% $38
Policosanol $850
Red Yeast Rice $32
Astaxanthin 1.5% $150
Stinging Nettle 4:1 $18
D-Ribose $44
Chondroitin Sulfate 90% $52
White Willow Bark 25% $18
Boswellia 70% $32
Black Cohosh 2.5% $18
Bromelain 2400gdu $59
Stinging Nettle 4:1 $18
Glucosamine 2Kcl $11
Glucosamine Hcl $13

AMINO ACIDS IMMUNE HEALTH BODY BUILDING
L-Arginine $16
L-Carnitine $26
L-Carnosine $325
L-Glutamine $18
L-Isoleucine $24
L-Lysine $7
L-Ornithine $36
L-Taurine $7
L-Tyrosine $12
L-Valine $14
L-Arginine $16
Cat's Claw 2% $32
Goldenseal 4:1 $38
Vitamin E 50% $9
Bitter-Melon P.E. $15
Acerola Berry $15
Kiwi $58
Astaxanthin 1.5% $150
Creatine $6
Tri-Creatine Citrate $12
Garcina Cambogia 50% $10
Tribulus 20% Protodicsin $210
Tribulus 40% Saponins $18

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